Alfred
A brand that cares
and drives
you to adventure
Alfred is a brand specialized in the care and maintenance of your vehicle at home, allowing you to dedicate time to what is really important while Alfred takes care of all the hassle of your car.
- Alfred App
- 2022
- Visual Identity
To represent the brand’s personality and character, we identified archetypes that resonate with its identity. We focused on the “Explorer” archetype, with a clear message “You only have one life, go out and make it count” with the purpose of getting the customer to take advantage of the time the brand gives them, for what is truly important.
